Alan Waxler Group Launches New Website
Las Vegas, NV. AWG, the Alan Waxler Group, a Las Vegas-based destination management company, recently launched a new, state-of-the-art website. AWG, known for their meeting planning abilities, special event department and transportation company featuring the signature shiny black vehicles with "AWG" lettering and coaches with "AWG- Charter Services" painted in white. The "AWG" companies started servicing the world market in 1996. Since that time they have become Las Vegas’ premiere source for meeting planning, destination services, models and talent, as well as transportation.
Keyword Search
Locating keywords for your software product or service is a grueling process but well worth the effort. A good keyword or keyword phrase is one that receives a lot of search engine searches and is relevant to your product. In order to rank well in organic search listings for a specific keyword or keyword phrase, it is best that there are not a lot of websites that are already optimized for that specific keyword or keyword phrase. In other words the less competition the better. The trick to great keywords is finding popular, relevant words that do not yet have a lot of competition. We have come up with a few suggestions for locating good keywords.
Pay Per Click PCC
PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.
Pay Per Click Terms
These terms are commonly used in pay per click advertising networks. Understanding the terminology will assist webmasters in determining how they should set up their campaigns.
Search Engine Optimization Guide
SEO Tips and tricks for Search Engine Optimization
Search Engines Matter
Search Engines Matter
Statistics show that 80-95% of all web traffic originates from search engines. Need I say more? Search Engine Optimization matters! Search Engine Optimization (often referred to as SEO) is the process of improving the volume and quality of traffic to a website by improving organic or natural search results. As search engines become increasingly more competitive, websites that are able to distinguish themselves and appear in the top of web searches will prosper.
Obtain Links
There are a number of places webmasters can solicit or post relevant links. It is no secret that search engines favor sites with lots of incoming links. The more quality links a website has pointing to it, the more "credible" it is considered by the major search engines. Websites deemed credible by the large search engines tend to naturally rank higher than their counterparts, for select keywords or phrases. However, it is best to amass these links gradually and over time.
Advanced Keywords
Going through the process of optimizing a website for organic search or setting up a keyword pay per click campaign, can be time consuming. If you are going to go to the trouble, you want to be sure that you are optimizing for the *right* keywords. You want the keywords that will "convert". A conversion does not necessarily mean a sale, you may be willing to pay for traffic that results in downloads or sign-ups. The key is to find words that attract visitors interested in taking the action that you desire, whether this is a download, sale or sign-up.
Writing PPC Ads
Pay Per Click success can hinge on the copy you use in your advertisement. Use these tips to improve your pay per click conversion.
Pay Per Click vs SEO
Long debated in search circles, webmasters are often torn between focusing their efforts on Pay Per Click (PPC) marketing or Search Engine Optimization (SEO). Few dare ask "which is better?" Will Pay Per Click or Search Engine Optimization result in better results for the effort? Lets take a close look at the pros and cons of Pay Per Click marketing compared to Search Engine Optimization.